Vice President Performance Marketing u0026 Media- RealSure- Remote

Profile

:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Vice President, Performance Marketing u0026 Media- RealSure- Remote,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:u003cpu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003e**MEMBERS ONLY**SIGN UP NOW***..u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003eu0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includesu003cstrongu003eu0026nbsp;u003c/strongu003esome of the most recognized names in real estate: u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eBetter Homes and Gardens® Real Estateu003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e, u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eCentury 21®u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e, u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eColdwell Banker®u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e, u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eColdwell Banker Commercial®u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e, u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eCorcoran®u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e, u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eERA®u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e, u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eSothebyu0027s International Realty®u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogyu0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=color:#000000;\u003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. u003cstrongu003eWe pursue talent u003c/strongu003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. u003cstrongu003eWe value diversity u003c/strongu003e– respecting backgrounds, cultures, perspectives.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=color:#000000;\u003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eYou’ll find our commitment to diversity reflected in our achievements:u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eu003cspan style=color:#000000;\u003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eForbes 2020 Best Employers for Diversity.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eu003cspan style=color:#000000;\u003eRecognized on the 2020 Human Rights Campaign u003c/spanu003eu003ca href=****target=_blank\u003eu003cspan style=color:#000000;\u003eCorporate Equality Index u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003e.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=color:#000000;\u003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eu003cspan style=color:#000000;\u003eFirst residential real estate company to endorse theu0026nbsp;u003c/spanu003eu003ca href=****Act target=_blank\u003eu003cspan style=color:#000000;\u003eEquality Actu003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003eu0026nbsp;and fully supportu0026nbsp;u003c/spanu003eu003ca href=****1447 target=_blank\u003eu003cspan style=color:#000000;\u003e H.R. 1447u003c/spanu003eu003c/au003eu003cspan style=color:#000000;\u003eu0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cspan style=color:#000000;\u003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Verdana,Geneva,sans-serif;\u003eWith diversity, we succeed together. We hope you’ll join us.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:New York ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:New York,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:Realogy Brokerage Group ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null}],GQId:3130,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:11481BR,Title:Vice President, Performance Marketing u0026 Media- RealSure- Remote,JobSiteId:7080,Link:****{Responsive_AdvancedCSS: /* Text Alignment */#N##N#.linkContainer.backgroundColor.LinkPadding.headerLinkContainer.ng-scope,#N#.homeFooterWrapper {#N##T#text-align: center;#N#}#N##N#/* Colors */#N##N#.mainInitialContainer .widgetSidebar,#N#.footerLink.responsiveWidth.ng-scope {#N##T#border: none;#N#}#N##N#/* Dimensions */#N##N#.gateway .welcomeBanner,#N#.gateway .welcomeBanner .welcome {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] {#N##T#width: 100%;#N#}#N##N#@media screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome {#N##T##T#width: 381px;#N##T##T#max-width: 35%;#N##T##T#/*min-width: 25%;*/#N##T#}#N##N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#width: 759px;#N##T##T#max-width: 65%;#N##T#}#N##N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#width: 1200px;#N#}#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#max-width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img {#N##T#width: 100%;#N#}#N##N#.gateway .welcomeBanner div[configurable-image] img,#N#.pageHeader,#N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#height: auto;#N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome .welcomeLiner,#N##T#.gateway .welcomeBanner .backgroundImageWrapperLink,#N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#height: 245px;#N##T#}#N##N#}#N##N#/* Padding */#N##N#@media screen and (min-width: 1260px) {#N##N##T#.mainInitialContainer .widgetSidebar {#N##T##T#padding-right: 8px;#N##T#}#N##N#}#N##N#/* Margins */#N##N#.searchMainWrapper.ng-scope,#N#.searchMainWrapper.ng-scope .ng-scope {#N##T#margin: auto;#N#}#N##N#.pageHeader .primaryHeaderLogoWrapperLink img {#N##T#margin: 1em auto;#N#}#N##N#@media screen and (max-width: 1259px) {#N##N##T#.gateway .welcomeBanner div[configurable-image] img {#N##T##T#margin-left: 0;#N##T#}#N##N#}#N##N#/* Display Properties */#N##N##resumeBuilderBox {#N##T#display: none;#N#}#N##N#@media only screen and (max-width: 900px) {#N##N##T#.gateway .welcomeBanner,#N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: block;#N##T#}#N##N#}#N##N#@media only screen and (min-width: 900px) {#N##N##T#.gateway .welcomeBanner .welcome,#N##T#.gateway .welcomeBanner div[configurable-image] {#N##T##T#display: inline-block;#N##T#}#N##N#}#N##N#/* Object Fit Properties */#N##N#.gateway .welcomeBanner .backgroundImageWrapperLink img {#N##T#object-fit: cover;#N#}#N##N#/* Position Properties */#N##N#.mainInitialContainer .widgetSidebar {#N##T#position: relative;#N##T#top: auto;#N##T#left: auto;#N##T#right: auto;#N##T#bottom: auto;#N#}#N##consent_blackbar{#N# display: block;#N# position: fixed;#N# bottom: 0;#N# z-index: 999999;#N# opacity: 1; 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We aim to level the playing field for everyday people by offering them the backing of cash to buy and sell with confidence, the guidance of the most trusted real estate agents on the planet and a suite of tech-enabled tools to create a frictionless experience, from start to finish.u003cbru003eu003cbru003eWeu0027re relentlessly focused on the consumer experience and are building a team of like-minded, dynamic and ambitious people who share in our belief that everyone deserves a chance to experience the financial and emotional rewards of homeownership.u003cbru003eu003cbru003eu003cstrongu003eRealSureu003c/strongu003e is expanding and looking for a dynamic leader for the integral role of u003cstrongu003eVice President, Performance Marketing and Media reporting to the CMOu003c/strongu003e, RealSure. This seasoned and strategic leader is a full funnel performance marketer, a direct response expert, is analytically driven and will develop an industry-leading performance marketing team for RealSure.u003cbru003eu003cbru003eThis role is u003cstrongu003e100% remoteu003c/strongu003e.u0026nbsp; We tend to work EST/CT hours, but are flexible and empowering.u0026nbsp;u0026nbsp; We will u003cstrongu003eget together monthlyu003c/strongu003e for strategic meetings and offsites, rotating between NY/Chicago/LA depending on weather and seasonality.u0026nbsp; This will require 10-20% travel (2-4 days a month).u003cbru003eu003cbru003eu003cstrongu003eKey Responsibilities:u003c/strongu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead the development and execution of the paid media strategy while owning the media plan execution and optimizations in conjunction with agency partners. Meet or exceed KPIs and targets across the full funnel (visits, conversion, revenue, recall, CAC, LTV). Responsible for working and non-working budget allocations that enable full funnel performance marketing strategies.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead the process to measure marketing spend efficiency using advanced media mix modelingu003c/spanu003eu003c/spanu003eu003c/spanu003eu0026nbsp;u003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eand/or multi-touch attribution or spend incrementality by using external and internal datasets from multiple sources.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eEstablish a test and learn culture within RealSure. Work alongside and collaboratively with product and revenue teams to build out testing roadmaps that improve conversion rate as well as ensure an overall positive digital, customer, and agent experience.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eCultivate strong, impactful and effective relationships with key vendor partners and identify new technology, capabilities, features, and opportunities to ensure seamless integration across the marketing stack. Actively work to identify best practices to access important opportunities.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAct as an industry thought leader, bringing new and emerging ideas and capabilities to the team and staying on the pulse of innovation and trends.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDevelop a fast-moving, engaged and high-performing performance internal marketing team as well as identify, oversee and cultivate agency and vendor relationships that maximize business potential.u0026nbsp;u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDeveloping a comprehensive, well-funded national marketing plan to build top of mind awareness, stimulate preference and ultimately affect demand.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eGather actionable insights and data through holistic research plans including qualitative, quantitative, market and user research to enable smarter decision-making and actionable results.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eOwn brand measurement and reporting across the company, helping steer how we prioritize, budget and resource.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cstrongu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWhat you bring:u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/strongu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eBachelor’s Degree in Arts/Sciences (BA/BS)u0026nbsp; Business, Advertising, or Marketing required.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eMinimum of 10 years of direct experience managing large multi-million dollar budgets across a wide spectrum of digital media with a proven track record of driving strong ROAS.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAbility to act as a strategic thought leader but also have platform expertise to tap into in order to opt.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExperience with budget creation and management (monthly, quarterly and yearly rollup) with proven ability to work more with less and to prioritize projects.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExperience managing both an internal team and agency partners, ensuring org structures complement one another, productivity is maximized, and accountability is consistent.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eConsistently prioritize innovation, actively staying on top of the evolving digital landscape.u0026nbsp;u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExceptional understanding of all aspects of digital marketing and analytics, especially paid search, affiliate, display, retargeting, email and social media.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eFamiliarity with different attribution methodologies and measurement approaches (LTV, ROAS) as well as online-to-offline measurement with the ability to provide a strong POV on the optimal ways to measure digital media.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExperience using tools and platforms including Facebook Ads Manager, Google Ads 360 u0026amp; Bing Ads, Google Search Console, Conductor, or other similar SEO tools.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eStrong executive communication and presentation skills with the ability to convey ideas with strong support.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eInsight documentation and detailed analysis to drive understanding across multiple business units.u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cspan style=\color:#000000;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eThis position can be performed anywhere except Colorado.u003cbru003eu003cbru003e#LI-AG1u003cbru003e#LI-Remoteu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/pu003e,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:11481BR},jobLocation:{address:{addressCountry:USA,addressLocality:Madison,addressRegion:NJ,postalCode:7940,streetAddress:\,@type:PostalAddress},@type:Place},title:Vice President, Performance Marketing u0026 Media- RealSure- Remote,@type:JobPosting,validThrough:2022-10-25T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false,ShowSimilarJobs:false,SkillsFields:null} capture-escaped-parsed-value=preloadResponse />

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