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Job Details

VP of Sales and Marketing

Company name
Shea Homes

Houston, TX, United States

Employment Type

Clevel, Executive, Marketing, Sales, 100k

Posted on
Dec 27,2018

Valid Through
Apr 11,2019

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Shea Homes


Vice President of Sales and Marketing

Job Description

Reporting Relationship:

Division President


Shea Homes Houston


Houston, Texas

FLSA Status:



The Vice President of Sales and Marketing is responsible for leading all sales and marketing activities in the Division, including hiring and supervision of sales and marketing personnel and coordination of marketing agency efforts. In addition, this position is responsible for setting and achieving revenue targets that align with Margin, Return and other financial metrics for the Division. The VP Operations is a key member of the Houston leadership team who should champion and promote effective interdepartmental communication and coordination.

Essential Duties and Responsibilities


Participates as a member of Senior Management.

Reports regularly to the Division President on the status of all Sales and Marketing metrics.

Reviews controllable spending with the Division President and Sales & Marketing Team members regularly.

Participates in the annual business plan process and in the quarterly forecasting process.

Participates in policy, procedure, and global process discussions.

Provides consultative input on plan design to ensure the product best fits the market needs.

Evaluates sales processes and marketing needs services on a continual basis to define opportunities and requirements.

Provides leadership and direction for the Division’s Sales and Marketing teams.

Participate as a member of the company’s Interdivisional Sales & Marketing Team (IDSAM)

Sales Management

Responsible for pricing, selling, and closing the new homes for the Division.

Hires, trains, and supervises sales personnel, including Sales Assistants, to ensure that such personnel are trained on a consistent basis regarding sales techniques, construction knowledge, and personal growth.

Establish sales and closings budgets.

Develops guidelines and goals for sales and closing of homes within the Division, including overall responsibility for:

Sales unit performance.

Customer management through the process.

Margin performance.

Foundations and other training.

Customer satisfaction.

Sales contract review and compliance.

Intimately understand the competition to provide Shea the best chance of success.

Conduct periodic meetings to consistently train, communicate with, and lead the sales team.

Leads department and team meetings.

Handle execution of annual Community Sales Rep Agreements.

Establishes sales spending targets and ensures expense targets are met.

Manage escalated customer issues.

Plans all sales activities for new community openings, including contract addenda setup.

Provide leadership for our relationship with Shea Mortgage and any other mortgage lending relationships we may pursue.


Manage the marketing efforts of the Division through employees and through relationships with marketing agencies (i.e. – Boe Creative) and other partners (i.e. – AlphaVision).

Work with the marketing agency to create Division and Field level marketing plans that provide the greatest positive impact on sales, while considering the cost, including:


Public relations.

Sales literature.


Plan all marketing activities for new community openings, including:

Sales office planning and deployment.

Model merchandising

Grand opening and other events

Create a marketing timeline, accompanying budget and strategic reasoning for approval.

Understand market and customer needs to ensure Division’s success on product, price and position.

Work with developers on joint marketing opportunities.

Promote consistent image that support the Shea brand throughout all product lines, promotional materials, and events.

Understand and interface with corporate marketing functions.

Performance Standards

Understands business implications of decisions; Demonstrates knowledge of market and competition; Aligns work with strategic goals and profitability.

Strong business acumen and ability to align sales department initiatives with Division needs.

Willingness to think creatively to identify, evaluate, and address opportunities.

Proven track record of achievement and sustained business results.

Demonstrated visionary, yet tactical leadership.Must be able to translate ideas into clear, discrete action plans.

Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organizational goals and values.


Bachelor’s degree in Business, Sales/Marketing or equivalent.

10 years sales management experience in the homebuilding industry, managing a sales team.

Demonstrated success in sales and marketing.

Work requires a willingness to work a flexible schedule.


Organized, assertive professional with a strong work ethic.

Proven ability to project a positive and professional image of the stature befitting the position.

Ability to and oversee completion of delegated tasks – good follow-up skills a must.

Strong negotiation and mediation skills.

Excellent written and verbal communication skills.

Demonstrated teambuilding and leadership ability that ensures mutual growth and respect for all associates.

Sound judgment and problem solving skills.

Appropriate fit for Shea Homes Houston culture a must.

Professional Performance Standards

Responsible and accountable for executing the specific responsibilities listed above in complete conformance with goals, expectations and schedule commitments of the Division.

Physical Demand/Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to function in both an office and a field environment and talk and hear. The associate is required to communicate verbally and in writing and is required to sit, stand, and walk on flat surfaces. The associate must occasionally lift and/or move up to approximately 25 pounds.

Professional Development Statement

This position is expected to maintain a program for his/her own professional development and shall do so by creating, maintaining and executing his/her Professional Development Plan per company standards.

Shea Homes is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.




Company info

Shea Homes
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