Nashville, TN, United States
Clevel, Executive, Product Management, Marketing, 100k
Vice President, Digital Marketing','MAR00175','!*!Vice President, Digital Marketing
Reporting directly to the Chief
Marketing Officer, the VP, Digital Marketing will be the Company’s “Digital
Storyteller” responsible for the strategic planning and tactical execution of
the company’s Digital Marketing initiatives. This role will be responsible for
leading a team to manage and activate Asurion’s online Marketing channels and
drive a social mindset for our internal teams as well as our clients and
Digital Storytelling –
communicate the Asurion Value proposition and position the Asurion brand (Brand
Value Proposition- BVP) through optimized digital platforms and channels.
Asurion.com - optimize the customer experience on
Asurion.com, making transactions easy to understand and execute; communicating
effectively the Asurion Brand Value Proposition; enabling quick access to
relevant and engaging content; creating the tools for quick changes and
transitions to keep the site fresh and relevant; and integrating with other
Asurion and client digital properties in the most seamless ways possible.
Digital Innovation –
Create a “Digital-First” strategy for client acquisition and engagement,
serving as a digital thought leader for the company.
Digital Marketing Activation –
Lead development and activation of integrated Digital Marketing plans (those of
Asurion, and of each of our key Client partners), designed to drive awareness,
traffic, conversion, replenishment, and cross-sell.
World Class Digital Team –Partner
effectively with Asurion Product & Technology teams, clients and external
experts to build a world-class Digital capability for Asurion (e.g. systems,
technologies and tools) as the business demands. Grow and develop a highly
motivated, energetic, expert team that will stay on the leading edge of digital
strategies and tactics.
Digital Marketing Capabilities –
Build a Digital tool kit, including an operational understanding of SEO, SEM,
Programmatic Display, Retargeting, Email, Affiliates, Paid Social Media (Facebook,
Twitter, Instagram, Snapchat, Yelp), Ratings & Reviews, and Mobile
Marketing. Own Key Performance Indicators (KPIs) to measure progress and
attainment of objectives.
Bachelor’s degree required. MBA strongly preferredMinimum of 10 years total business-related experience working in
one or more of these: strategy/management consulting, marketing, e-commerce;
product management experience is a plusExtensive Digital Marketing and Ecommerce skills (technically
proficient)Exceptional strategic and analytical expertise with ability to
take ideas and assemble concepts/solutions for communication to different
levels of the organization is requiredInnovative, agile and creative thinking (fresh, imaginative
thinking) Organizational leadership and team development (leads through
influence)Ability to multi-task and manage multiple complex projects in a cross
functional environment concurrentlyExperience managing multi-layered teamsStrong track record of cross-functional partnershipStrong track record of driving business outcomesExcellent oral and written communication skillsAbility to measure performance outcomesIntellectual horsepower (highly analytical & strategic)
','','Marketing','US-TN-Nashville - Corporate Headquarters','','Marketing','Full-time','','false','Vice President, Digital Marketing
Website : http://www.asurion.com
For the past 20 years, Asurion has helped people across the globe balance the interdependency between life and technology. Today, as the industry-defining leader of technology solutions, we ensure 300 million consumers’ devices and appliances stay online and on the job in this fast-moving, tech-driven world. We help you retrieve the seventeenth (and perfect) picture of your dog in that sweater, and make sure the undeliverable email is delivered. We replace that lost phone, and make your TV shake hands with the Internet. We’re the silent partner in your video editing career, and the reason you can do that thing with the thing that makes beautiful music on your tablet. We’re the people who know what the one button does. And why sometimes it does not. We have always worked as though life depends on us. And, increasingly, it does. Technology is virtually everywhere. It drives performance at work, powers a growing number of tasks at home, and guides us as we move between the two. At Asurion, we not only understand technology, we appreciate the value of it. Life without the laptops, devices, and apps we become accustomed to can become very challenging, very quickly. And as your home’s devices become interconnected, the stakes become even higher. We’re a technology company. But we’re also an amazing group of people. When you call us, you’ll talk to people with the patience and experience to genuinely help. We understand what it’s like to have a cell phone fall in the swimming pool or a hard drive crash on a term paper. We replace. We fix. We find. We solve. We keep you in the game.