Why 100KCrossing's Marketing Problem is Good For You
Try as we may, 100KCrossing has some serious marketing problems.
First, 100KCrossing costs money.
Second, many people think that they can do what we do themselves.
Third, people confuse our mission with that of other sites.
These problems result in fewer users to our site, which results in fewer applications to the $100K jobs on our site, which results in you getting more interviews and offers.
This is good for you and bad for us. Nevertheless, this is the way the dice roll ... We are, quite simply, a job board that stacks everything in your favor and not against you like most job sites. You will see what I am talking about in a minute ...
Marketing Problem #1—100KCrossing Costs Money
The biggest problem that we have at 100KCrossing is that our site costs money. 100KCrossing costs money because it does things that no other job board does. In order to illustrate this in the most general of terms I would offer the following:
Typical Job Board-Waits for employers to come to them and then charges them hundreds of dollars to post a job on their site. Shows jobs to every person with an Internet connection to increase the exposure of jobs and the number of applications employers receive.
100KCrossing-researches and aggregates $100K jobs from all job boards, all employer sites, all government sites and all association sites, recruiter sites and other sources of jobs it can find. Restricts viewing of jobs to paying members to limit the exposure jobs receive, so applicants have a better chance of getting a job.
100KCrossing is not free because it does something no other site does: It goes out and researches $100K jobs. When you see jobs on 100KCrossing you are seeing jobs that we have found from tens of thousands of sources, every job board and employer site we can find. In short, you are seeing every single job we can find in the market.
100KCrossing does not charge anything for employers to post their jobs on our site like other job sites do. Our only mission is to go out and locate $100K jobs for you and nothing more. We want you to have access to every single $100K job in the market and the idea of charging an employer to post a job on our site is something that seems ludicrous to us. We exist for you.
The reason that 100KCrossing costs money is that it costs us a tremendous amount of money to go out in the market and program various job sites into our search engine—this is why you do not see jobs categorized for you when you do a search on a typical search engine. There are a massive and incredible number of employers out there and our search engine is unbelievably complex and finding these $100K jobs is a lot of work. The result, however, is that we can show you $100K jobs from every single location we can find without accepting any payment from an employer.
Here is a "Hall of Shame" of job boards who charge employers to post jobs on their site:
- Monster
- Careerbuilder
- Indeed
- HotJobs
- TheLadders
- CraigsList (in most cities)
- Every job board we are aware of
In addition to charging employers to post jobs, these employers also do everything within their power to drive huge numbers of applicants to these jobs. They advertise on bus stops, on blimps, during the Super Bowl, on airplane banners—you name it. 100KCrossing does not do this. We want to keep our jobs "sacred" and only for our members. We know that the fewer people there are applying to the jobs on 100KCrossing the more likely you are to get hired.
The business model of the job board industry in built around charging employers to post jobs. 100KCrossing's business model is built around going out and finding $100K jobs and putting them on our site without charging employers.
To overcome the "100KCrossing COST MONEY" problem, we offer a free three days trial. Virtually everyone who tries 100KCrossing FREE for three days finds a job through the site very quickly. In fact, we are someone proud of but a little taken back by the fact that many people end up using the site for free and cancel before the end of the three days free trial because they have already found a job. Other people choose to remain 100KCrossing members after three days because they are still looking for a job or just want to constantly know what is going on in the market.
In almost every case, the people who join 100KCrossing tell us they feel like they made an incredible decision. As one of our members in New York recently wrote:
Before I started using the site, I felt like I was only seeing the world in one dimension and in black and white. Once I became a member and started looking around there were thousands of jobs I did not know about. I felt like I was stepping into a different dimension there were so many jobs and the world became magnified and in color. I will never regret taking the plunge and trying the site.
It costs us an incredible amount of money to locate the jobs with you and if you were to ask me 100KCrossing is the deal of the century. You are benefiting from millions of dollars worth of technology every time you use the site and hundreds of thousands of searches we are doing for jobs on an incredible number of sources each day.
Marketing Problem #2—People Think They Can Do the Work We Do at 100KCrossing Themselves
This is true. Yes, you could do exactly what we do at 100KCrossing on your own!
Because our sites are going out there and grabbing information from other job boards, employer websites and other sources, many people seem to believe that they can do the work we do at 100KCrossing on their own.
As I said above, this is a 100% true statement.
"Why should I pay these guys to do this when I can go out and find these $100K jobs on my own ..." is something that many, many people have said to us time and time again.
However, this statement ignores the incredible logistics and scale of what we do. I would like you to consider a few facts:
There are over 40,000 job sites we are aware of in the United States alone
There are well over 100,000 employers we are aware of posting their jobs on their career pages
There are tens of thousands of association websites with jobs on them
There are over 10,000 recruiters (large and small) we are aware of with jobs on their websites
There are thousands of federal, state and local government websites with jobs on them
There are thousands of newspaper websites with jobs on them
There are thousands of university websites with jobs on them
If this sounds incredible, you are right. It has taken our company millions of dollars just to track down this information. We then have to have millions of dollars worth of servers and other equipment tracking this information and sorting through it. We need people to monitor the systems that are doing all of this work. We need programmers entering this information into databases.
Simply stated, the work we do is a huge task and something one person could not do alone. It would take you several years to do the work that our servers do, looking for jobs just a few hours in the average day if you were doing the work manually.
Yes, you could do the work we do ourselves but even if you could search 10,000+ websites in search of your perfect job each day you still would come nowhere close to finding as many jobs matching your interests as you would see on 100KCrossing on the average day.
Marketing Problem #3—Our Mission Gets Confused With Free Sites That Represent They Have a Similar Mission
Sites like Monster, Indeed, TheLadders, SimplyHired and others are sites that work for employers, not you. Because they work for employers their business is to charge employers to feature their jobs on their site, or giving them preferred placement. They go out and seek employers willing to pay to appear on their sites. This is an unusual business model.
In a good economy these sites may appear to have many jobs; however, even then they are only skimming the surface. In a bad economy, there is a huge dearth of jobs on these sites and often these are opportunities that are just fishing for resumes for future use and do not lead to real jobs. Most of what you see are for recruiter and not employer jobs, for example.
Paradoxically, in a bad economy many employers start posting more jobs on their own websites and not job boards to save money. This has been a tremendous benefit to our members because we monitor most employers for these jobs.
At 100KCrossing we have never accepted a cent from any employer. Our job is to aggregate every job in the market that we can find. All we care about is showing you every $100K job and we go out and we take every job we can find from every single source. The very last thing we are thinking about is charging employers to appear on our site. Our goal is only to show you every $100K job in the market—not just jobs from employers willing to pay us.
In addition, anyone with an Internet connection can use virtually every website out there. The jobs we find are there waiting for our members. We keep people out so you can get in.
You need to try 100KCrossing today, risk free for the next three days. You need to do this now and not tomorrow and not next week.
100KCrossing is going to help you more than you even know right now.
Executive Director United States-UT-Salt Lake City
The Disability Law Center (DLC) is a private non-profit agency that works to enforce and strengthen laws that protect the opportunities, choices an...
EmploymentCrossing is too good and very user friendly. The best feature is the submission of the resume and cover letter online. The search engines are also very fast.
Mandie , Quincy, MA
100KCrossing has a large quantity of jobs which are updated very frequently--ensuring freshness.
Anna , Brentwood, TN
100KCrossing is a fantastic website, and provides a lot of opportunities.
Unlike other sites, 100KCrossing works for you and does not charge employers to post jobs and actually goes out and researches jobs for you. The jobs you see are the jobs we find for you and not the ones employers are paying us to post.
100KCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
100KCrossing is the first job consolidation service in the employment industry to seek to include every job that exists and not charge employers to post jobs on its site.
100KCrossing uses sophisticated technology and manual work to comb employer websites and other job boards for jobs and bring them all to its site.
To your success,
