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Job Details
Job Title
VP of Marketing

Job Profile
Job Purpose:

Responsible for managing a marketing team and executing key marketing activities,

including online lead generation, social media, public relations, content marketing, email

marketing, retention marketing, and channel development.

Job Duties:

* Manage a team of marketing professionals to generate leads, drive funnel

conversion and increase client retention

* Lead development and execution of all customer acquisition programs,

including online, print advertising, PR, and content/email marketing

* Maintain and refine CPC marketing campaigns; this includes helping to

monitor and manage existing CPC campaigns, as well as conceptualizing,

pitching, and testing new ads, keywords, and markets

* Drive company’s SEO efforts, including page keyword analysis efforts,

identification and sourcing of key influencer websites, blogger and news

partner outreach, and content development

* Lead company’s various social media programs

* Monitor key analytics programs and conversion funnels for variance and

suggest improvements; provide frequent reporting to Executive Team and

Board of Directors

* Lead tracking initiatives for continuous and never-ending improvement

including A/B testing, conversion tracking and funnel analysis

* Lead development of retention marketing efforts, including copywriting and

managing drip email programs

* Manage automated marketing systems and CRM

* Source and coordinate speaking events for management team

Qualifications:

* Commitment to data---driven decision making, and ability to formulate

hypothesis and statistically



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Location: USA-CA-Los Angeles
Posted on
Aug 26,2014
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